Guide

Amazon gift cards: pick the right region

The one rule that decides whether your card works: the card region must match the store the account shops on. Here is how to get it right every time.

3 min read Updated 2026-07-09

Get the region right in three checks

Find the store the account uses
Look at the address bar when the recipient shops: amazon.com, amazon.fr, amazon.de, amazon.co.uk… That domain IS the region. An account can exist on several stores, but each store keeps its own separate balance.
Match card to store at checkout
On the GiftKong product page, pick the region whose store matches — the store domain and currency are printed on the selector, so amazon.fr / EUR means exactly that.
Redeem on that same store
Enter the code on the matching domain (Account → Gift cards → Redeem). The balance appears instantly and applies automatically at the next checkout on that store.

Why Amazon does this

Each Amazon marketplace is legally and financially separate: different currencies, taxes and catalogs. Gift card balances never cross marketplaces — not even between amazon.de and amazon.fr, which share a continent but not a wallet.

Common situations

Gifting abroad

Buy the card for the store the recipient actually uses — a cousin in Berlin almost certainly shops on amazon.de, not amazon.com.

Expats and travelers

Your account follows the store you registered on, not your GPS position. Moving country usually means creating a balance on the new local store.

Bought the wrong region?

Codes cannot be converted between stores. Unredeemed codes make a fine re-gift for someone in the right country — or open a support ticket and we will see what is possible.